NISSHIN RUBBER CO.,LTD
Hyper V non-slip, wear-resistant work shoes.
We manufacture various kinds of work shoes, including work tabi, school shoes, and safety shoes used in plants and at construction sites, in addition to other industrial rubber products. We use a dynamic slip resistance tester to quantitatively assess slip resistance to construct a system for analyzing the deformation behavior of rubber soles. Our highly slip resistant Hyper V Sheet was born from these efforts.
[Product description] The anti-slip performance of Hyper V has been recognized as No.1 in the work shoe industry. We are trying to expand our business to the general industrial field by using our own technologies such as slip control, specialty elastomer formulation, special design, and precision mold machining. We meet various requirements for rubber performance under the keywords of “slip prevention and slip resistance.” [Market share/Ranking] Recognized as No. 1 in the work shoe industry for its slip resistance performance. [Authorization/Certification] Acquired ISO 9001 certification (October 2003). [Intellectual property] Slip-Resistant Shoe Sole (World Patent Publication No. WO2006/003740)
NISSHIN RUBBER CO.,LTD
8-16-17, Ima, Kita-ku, Okayama, Okayama, 700-0975
Manufacture of rubber products
Ikumasa Watanabe President
[Company strength] We have earned the No. 1 position in the work shoe industry thanks to the anti-slip performance of Hyper V. We are trying to expand our business to general industrial fields by making use of our own technologies. This includes our slip control technology, specialty elastomer formulation techniques, special design techniques, and precision machining on molding know-how. We satisfy various requirements for rubber performance under the keyword of “anti-slip” performance. [Business description] We manufacture and sell mainly work shoes such as work tabi, school shoes, safety shoes used in plants and at construction sites, and boots. Our Hyper V brand is recognized in the market for the industry-leading anti-slip performance of its rubber soles. Our kitchen shoes are selling well because kitchens are especially slippery environments. We also manufacture and sell industrial rubber products. This applies the know-how we have accumulated during technological development of environment and safety conscious traffic safety materials, recycled products such as elastic paving materials, and shoe products. [Industry] Shoe and industrial rubber product manufacturing [Strength of products/technologies] We have accumulated many manufacturing technologies in our years of rubber shoe production. This includes sawing techniques, specialty elastomer formulation and vulcanized forming techniques for rubber soles, and special adhesive technology. Our dynamic slip resistance tester quantitatively assesses slip resistance and 3D CAD product design, and we have constructed a system that can analyze the deformation behavior of rubber soles. We have also developed environmental products (recycled products such as recycled rubber), and have a large share of the rubber chip market for elastic paving materials (blocks and tiles). In the field of traffic safety materials, we possess retro-reflection coating technology in which glass beads are spray painted on molded articles made of recycled rubber. This realizes significantly enhanced nighttime visibility. [Representative's message] It has been 80 years since our company was established. Our development keywords are “Safety, Security, and Health.” We are committed to Monozukuri craftsmanship of various work shoes and school shoes as well as environmental materials, by making use of the properties of rubber. In particular, our Hyper V soles, which we released in 2007, are recognized as the No. 1 in the industry for their high anti-slip performance. In the future, we plan to expand from work-related fields to markets in other fields such as nursing care and outdoor products. We aim to expand our sales channels in China, Korea, Taiwan, and the ASEAN countries. We will take on new challenges in applying the slip control technologies we acquired in developing anti-slip soles to various industrial fields, without limiting the scope to shoes. [Company structure for market development/overseas expansion] Our overseas operations department functions as the point of contact for inquiries from overseas companies. We handle inquiries from major companies in the sales division for shoes, or in the sales department in the environmental operations division for general industrial rubber products. Personnel in the product department or technical department reply to technical issues, and resolve them through a visit to the customer whenever necessary. [Market share/Ranking] 30% share of the domestic Japanese kitchen shoe market; 30% share of the domestic rubber chip market for elastic paving materials (blocks/tiles). [Awards and media coverage] [Awards] Aggregate Corporation, Japan New Business Conference (JNB) Chairman’s Prize Award of Excellence, 2008; Chugoku Region New Business Conference Grand Prix Special Prize Chairman’s Award, 2008; Japan Foundation for Promotion of SME Integration, Director’s Prize Best Product Award in 1998. [Media] Fuji Television, “Spear and Shield” (December 2, 2012); TV Tokyo, “Tokoro-san’s Things That School Doesn’t Teach You About” (September 9, 2011); NHK General TV, “Good Morning Japan, Street Information Office” (September 7, 2011); Fuji Television, “Wake UP TV: Investigate” (August 23, 2011). [Authorization/Certification] Obtained ISO 9001 certification in October 2003. [Joint research and development] Okayama University and Okayama Prefecture Industrial Promotion Foundation (development of “walking-aid shoes,” 2012?2013); Okayama Prefectural University (joint research of highly anti-slip fatigue reduction shoes for senior citizens). [Main Clients / Business History (domestic)] CO-COS Nobuoka (consigned OEM manufacturing); Shikoku Chemicals (consigned OEM manufacturing of environmental products); LIXIL (anti-skid rubber for shower units). [Exhibition History/Information] FOOMA JAPAN 2013 (International Food Machinery & Technology Exhibition); Biwako Business Messe 2013; Green Cross Exhibition 2011; International Shoes Trade Fair in Dusseldorf, Germany; FOOMA JAPAN 2014 ? International Food Machinery & Technology Exhibition (planned).