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Latest update: 2016-11-30 18:39:34.0

SHOWA ELECTRIC MFG.CO., LTD.

We have a track record of domestic Japanese and overseas deliveries of electric control boards for industrial use.

We manufacture electric control boards for industrial use, and our company was founded in 1949. We supply our products to various industrial categories, such as metal, paper, film, rubber, and glass. We have many customers in Japan, including IHI Machinery and Furnace, Nippon Steel and Sumitomo Metal, Fujifilm, Noritake, Bridgestone, and Sumitomo Rubber Industries. We have also done business with Nankai Machinery (China). We provide integrated handling of control systems for electrical machinery and equipment from design to manufacturing, inspection, and test runs according to the customer’s needs. This is done by taking advantage of the knowledge and experience we have been cultivating since our foundation. We have also developed our own original DC driving equipment and inverter equipment, which can support motors made outside Japan. We supply optimal solutions for our customers’ needs.

Experience
overseas
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Other presentation

[Company strength]
We have a wealth of experience and knowledge that we have obtained through good relationships with people in various business categories and industries. We can make use of this to propose industrial equipment control systems for electrical machinery and equipment that bring together optimal hard and soft technology according to individual needs. This is done by taking advantage of the flexible service typical of SMEs. We are also willing to provide improvement services by maintenance, remodeling, and exchanging machines made overseas as well as those made in Japan, without limiting ourselves to our company’s products.

[Business description]
We manufacture electric control boards for industrial equipment. We are capable of integrated handling of control systems for machinery and equipment from design to manufacturing, inspection, and test runs according to the needs of each customer. We specifically focus on industrial variable gear drive systems including our own in-house system. Our products are actively utilized in various fields, such as metal, paper, film, rubber, and glass.

[Industry]
Electrical machinery and equipment manufacturing

[Strength of products/technologies]
We have developed our own original DC driving equipment and inverter equipment, and these products can also support motors made outside Japan. We understand the characteristics of motors and driving units. We can propose an optimal system for the required specifications based on the experience and knowledge we have obtained through driving unit R&D. This distinguishes our company from the simple assembly of parts conducted by board manufacturers in general.

[Representative's message]
We have succeeded in acquiring an overwhelming market share with the major coil centers in Japan, but new domestic Japanese transactions are decreasing year by year. On the other hand, the demand in Asian countries, and mainly in China, is very active. We have established a local affiliate, Showa Electric Shanghai Asia, in order to accommodate this demand. We hope to make use of this affiliate to strengthen sales to Japan-affiliated manufacturers in China and local Chinese enterprises. We are now focusing on exports, but our goal is to conduct manufacturing and sales at local sites at the local price.



[Company structure for market development/overseas expansion]
Our field of expertise is electric control for steel plate chemical engineering machines. There has been a rapid increase in the demand for the measuring control technology we developed for automobile tire manufacturers, specifically in China and Southeast Asia. We have established a sales base in Shanghai and our local affiliate Showa Electric Shanghai Asia. This was done in order to strengthen our sales activities in China and support this change in market trends and customer needs. Our whole company on the Japan side is working to provide sales support and technical instruction by HQ engineers in order to support resident sales staff and on-site Monozukuri craftsmanship. This is how our company as a whole is doing its best to expand our share of the Chinese market.

[Market share/Ranking]
We have the largest share of the market for secondary processing slitters for coil material processing used at coil centers, and of the market for leveler control systems.

[Awards and media coverage]
[Awards]
Aichi Brand Enterprise authorization in 2005; triple-A ranking in the S&P Japan SME rating in 2010; 300 of Japan’s Vibrant Monozukuri (Manufacturing) SMEs selection in 2015.

[Media]
The Mid-Japan Economist, Nikkan Kogyo Shimbun, Chunichi Shimbun, Nikkei Sangyo Shimbun, Nihon Keizai Shimbun, and so on.


[Factory (domestic)]
Aichi

[Other sites]
Tokyo,  Osaka and China

[Main Clients / Business History (domestic)]
Steel: JFE Shoji Trade, IHI Machinery and Furnace, Nippon Steel, and Sumitomo Metal.Film: Fujifilm, Noritake, and Hitachi Power Solutions. Tire testing machines: Bridgestone, Toyo Tire & Rubber, Yokohama Rubber, and Sumitomo Rubber Industries.

[Main Clients / Business History (overseas)]
Steel: Nankai Machinery (China).Tire testing machines: Bridgestone Americas Tire Operations, LLC.

This company is recommended by the following support organizations.

Chubu Head Office
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